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Premium Course Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY Free Download

Kundra

Kundra

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Introduction

  • How To Approach The Course
  • About Me
  • Course Agenda
I. The Basics

  • Google Ads: A History & Overview
  • Creating An Account & Getting Started
  • Understand Account Structure
  • Navigating The Interface
II. Google Search

  • Understand the Ads Auction
  • Build a Keyword List
  • Two Tools to Help With the Keywords List
  • Design Appropriate Campaign Structure
  • Keyword Match Types
  • Creating Killer Ads
  • Extensions: Critical for success.
  • Bonus: Spying on Competitors
  • Choosing a Bid Strategy
  • Do These 3 Things or Waste Your Money!
  • After Launch: Ongoing Campaign Optimization
  • Ongoing Campaign Management
  • ‘Smart Campaigns’… are they really smart?
  • (Advanced) The BEST strategy for local service-based businesses.
  • (Advanced) Remarketing Lists for Search Ads
  • (Advanced) Dynamic Search Ads (DSA)
III. Google Shopping

  • Intro to Google Shopping
  • Google Merchant Centre: What, Why & How
  • Creating Your Product Feed – An Overview
  • Which Campaign Type Should I Use?
  • Standard Shopping
  • Standard Shopping Campaign Optimisation
  • Performance Max
  • PMAX Campaign Optimisation & FAQ’s
  • How the Biggest & Best Retailers Do It
  • (Advanced) Use Feed Rules to Beat Your Competition
  • Running Shopping Campaigns in Multiple Countries (The Right Way)
  • Google Shopping for a Shopify Store: COMPLETE GUIDE
IV. Display Campaigns

  • Overview
  • Targeting on the Display Network
  • Audience Targeting In Practice
  • Content Targeting In Practice
  • Example Campaign Structure
  • Creating Display Ads
  • (Advanced) Use Dynamic Ads Feed for Personalised Ads
  • Viewable CPM: A Bid Strategy Unique to Display Campaigns
  • Campaign Creation COMPLETE Demonstration
V. Video Campaigns

  • Understand YouTube Ad Formats
  • Bid Strategies for YouTube Ads
  • The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
  • YouTube Campaign Structure
  • (Advanced) Ad Sequencing on YouTube
VI. Other Campaign

  • Types
  • App Campaigns
  • Discovery Campaigns
  • Local Campaigns
VII. Golden Bonus

  • Content
    Google Ads Editor
  • Google Data Studio
  • Should I be applying recommendations from the Recommendations Tab?
  • Notes: How the Pros Keep Track of Their Changes
  • (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods

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