Download Free WP SEO Structured Data Schema Pro by wpsemplugins
Structured data and schema are becoming more and more important for search engine optimization. The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema. The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:
- Organizations
- Local Businesses
- Articles
- Blog Postings
- Events
- Products
- Videos
- Services
- Ratings
So we made our own.
WHAT IS STRUCTURED DATA & SCHEMA?
Structured data adds context to your website content by way of using a standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….
WHAT IS A RICH SNIPPET
Rich snippets are the extra information that you often see right in the search results, such as:
- Star ratings
- Events and event times
- Embedded site search box
- Videos
- Breadcrumbs
- In other words, rich snippets are the visible result of structured data that appears in the SERPs.
Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates is a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.
Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.
HOWEVER…as with all things on the Internet, it garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.
WHY JSON-LD?
In summary, there are three structured data formats:
MicroData (HTML based)
RFDa (HTML based)
JSON-LD (Java Script based)
We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites.
Read more about JSON-LD.
PRO version features
Supports Custom Post Type
Auto populates fields from page/ post/ custom post type data (Click on “Auto Fill” Button to auto populate common fields like Title, url, featured image, excerpt, content, url, create & published data etc… )
Auto populates publisher data fill from settings
Dynamic Selected Tab (so you know what schema types are active on a page or post)
- Books
- Courses
- Job Postings
- Movies
- Music
- Recipes
- TV Episodes
- Course
- QA Page
- FAQ Page
- Software App
- Item list
- Archive Page
- TechArticle
- MedicalWebPage
- CollectionPage
- Profile Page
- Vacation Rental
- Vehicle Listing
- Custom Schema
